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Nike
Team
Converse Digital Product
Role
UX Design Intern
When
Jun - Aug 2021
Overview
As a UX design intern at Nike in the summer of 2021, I focused on enhancing the UX for Converse.com. I optimized the product detail page (PDP) to help users buy the shoes they love.
User Research
I conducted user research through user interviews to identify pain points on the PDP.
- Reviews: Users valued customer reviews but found no easy way to get to it in the right sidebar.
- Add to Cart: Users disliked having to scroll back up to add items to their cart, highlighting the need for a sticky button for easier access.
- CTA Clarity: While users knew they needed to select a color or size, they struggled with the starting process.
In order to see reviews, users must manually scroll down several screens.
In order to add-to-cart, users are required to pick a size.
The Problem
Navigational challenges on the PDP experience inhibit users from finding the shoe they love.
Designs
Flow 2: Profile Notification
An actionable notification to review profile
1. Notification
2. Confirm
3. Update Profile
Results
UX Impact - Metrics
- Increased add-to-cart conversion by +5.9%
- Reduced bounce rate by 2.8%Increased engagement with Reviews by +2.6%
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